Posted by Bill Lee on April 30, 2013 at 01:40 PM
I had a blast keynoting at the 2013 International Advertising Association's Global Summit in NYC last week. The IAA invited me to kick things off based on my Marketing is Dead piece on HBR from last August (we called it...
Posted by Bill Lee on February 12, 2013 at 01:44 PM
from the February Issue, Reference Point (and adopted from my HBR blog post, "Building Customer Communities Is The Key To Creating Value") Caution: lengthy post! 'How do we keep our customer reference and advocacy pipeline full?" and "How do we...
Posted by Bill Lee on February 6, 2013 at 11:00 AM
Lisa Weber is an Emmy nominatd broadcast producer and writer with over 13 years experience in reality/documentary programming, broadcast news (former television reporter), writing, corporate video work, theater, blogging, and public relations Her work has appeared on HGTV, the Food...
Posted by Bill Lee on January 16, 2013 at 10:25 AM
Content is critical in today's marketing. And everyone up to the C-suite recognizes that customer content is the most critical of all. We've got this topic covered in the following deep-dive workshop (just announced) at the upcoming Summit on Customer...
Posted by Bill Lee on December 19, 2012 at 02:27 PM
First of a two-part series (stay tuned for Part 2) Evidence is growing—and drawing more and more attention from the C-suite—that marketing is dramatically changing. It's critical for customer reference programs to keep up with this. We're assembling a battery...
Posted by Bill Lee on December 10, 2012 at 08:55 AM
Customer reference programs can play a critical role in customer advocacy marketing. That’s because reference managers are most skilled at 1) building relationships with customer advocates, 2) understanding and communicating the value such customers receive from your firm, and 3)...
Posted by Bill Lee on December 7, 2012 at 08:55 AM
We've just added three new breakout presentations at the 2013 Summit on Customer Engagement (March 5-6, Redwood City, CA). Pretty exciting stuff. Notive the level of executives who are participating. Participants who register now can ensure a spot with a...
Posted by Bill Lee on December 5, 2012 at 05:05 PM
From Reference Point (our Newsletter) First of a two-part series Evidence is growing--and drawing more and more attention from the C-suite--that marketing is dramatically changing. It's critical for customer reference programs to keep up with this. We're assembling a battery...
Posted by Bill Lee on October 18, 2012 at 01:23 PM
Posted by Bill Lee on October 18, 2012 at 09:14 AM
References are a powerful marketing weapon... Although every company knows that, most companies have a lax approach to managing them.” Marc Benioff, CEO, Salesforce.com Our first teleconference in the Master Class Series on Customer Reference Programs is coming up on...
