About Bill Lee
I've been bringing together top Customer Reference (CR) professionals since early in 2005. I'm proud to say that my event, Customer Reference Forum has become the event for the CR community, attracting many of the top programs in the world, including Hewlett-Packard, Microsoft, Intel, Oracle, SAP, SAS, Research in Motion, Hyperion, NetSuite, VeriSign, IBM, EDS, Mercury and dozens of other top firms. I've worked in this space for several years for some great clients such as HP, Lucent Technologies, Network Appliances, IBM and other firms. I've written for a number of publications, including The Wall Street Journal, Executive Excellence and Organizational Dynamics and also wrote a book in the late 1990's called Mavericks in the Workplace published by Oxford University Press. The last time I checked, you could still get it on Amazon for around a buck!
Reference Community Comments
Do you have a customer reference program that also has a component that encourages the participate of your VAR channel? If so, what did you find was the real motivator for the VAR and what were they the most concerned about? I am working on incorporating VARs into my program and have heard from others that this rarely works.
Thank you,
dianne Jolly
Posted by: Dianne Jolly | Jun 26, 2006 5:39:31 PM