Reference Point

PROJECT KNOWLEDGE EXCHANGE: Tanya Orman from WebEx Communications asks:

I’m wondering if other companies have branded their customer reference programs like Network Appliance did (Evidence 2WIN). I need a few more examples including any examples of the logos that were created as part of the branding. For those companies that do have a branded program, did they have to “make a case” for the need to brand with their internal marcom team? If so, what “evidence” did they provide?

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Voice of the (B2B) Customer brings together the professionals who organize and run Customer Programs such as Customer Reference Programs, Customer Advisory Boards and Customer Communities. Their job is to engage with, understand, and deepen relationships with customers in ways that provide mutual value. This blog's job is to help make them more effective and their jobs easier.

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