Should You Brand Your Reference Program?
PROJECT KNOWLEDGE EXCHANGE: Tanya Orman from WebEx Communications asks:
I’m wondering if other companies have branded their customer reference programs like Network Appliance did (Evidence 2WIN). I need a few more examples including any examples of the logos that were created as part of the branding. For those companies that do have a branded program, did they have to “make a case” for the need to brand with their internal marcom team? If so, what “evidence” did they provide?
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