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upcoming events on customer references, advisory boards, and customer communities

Posted by Bill Lee on July 3, 2008 at 04:22 PM

July 21-23
San Jose, CA
For professionals who run Customer Advisory Boards, Executive Summits or similar structured customer collaboration meetings. You'll hear presentations from CAB programs at Wells Fargo, Intel, Interwoven, Cisco, Adobe, SAS, iCrossing, and other respected firms, get results from the first comprehensive survey of CAB programs, get a panel of executives' views on why they value CABs, and much more.

October 13-15
San Jose, CA
For professionals who engage with and build B2B customer communities - the only conference that addresses their unique issues. Includes a marquee group of presenters from respected Customer Community programs such as Oracle, Intuit,, Dell, Intel, HEUG (the 16,000 member Higher Education User Group), Citrix Systems, Riverbed Technology, and more. Early registration now open.

February 17-19, 2009
Berkeley, CA
(event website will be up in July)
For professionals who build and run customer reference programs. Keynote: Customer Reference Programs: Why Their Importance is Increasing, How Social Media will Radically Transform Them, by Merv Adrian, Sr. Vice President of Forrester Research. Merv will describe why he views references as increasingly important not only in analyst relations to firms like Forrester, but in marketing efforts in general. He'll also present research from Forrester on how social media is and will continue to dramatically change the field.

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