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Marketing Plan Outline for Creating a Customer Reference Program

Posted by Bill Lee on July 30, 2009 at 01:17 PM

At the request of many of their clients, Point of Reference has just published a guide for launching a customer reference program. As usual with founders David Sroka and Darren Smith, it's thoughtful, thorough, and based on actual experiences -- those of their clients over the last 6 years. Highly recommended if you're starting or significantly revamping a reference program.  

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