Tim Thorsteinson, Sean Geehan to co-keynote Summit
Tim is President of Harris Broadcast Communications, and Sean is founder of the Geehan Group and author of the forthcoming book: C-Level Guide to Transforming Your B2B Organization. They'll be keynoting at the 2009 Summit on Customer Engagement. Sean will tee things up with results from his firm's research, showing that B2B firms often, mistakenly, adopt B2C tactics and strategies, with disappointing and even disastrous results. B2B customers, in particular, are different and must be engaged differently. Geehan Group's research covers firms such as Harris Broadcast, Crown Partners, Cisco, Henny Penny, Springer Publishing, Quest Diagnostics, Kodak, Intesource, Intel, Oracle and others.