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The Importance of Customer Engagement: An Executive's Eye View

Posted by Bill Lee on September 16, 2009 at 11:24 AM
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Listen to my interview with Asim Zaheer, VP Global Product and Competitive Marketing, Hitachi Data Systems;  Laura Ramos, VP and Principal Analyst, Forrester Research; and the Geehan Group's Sean Geehan, author of C-Level Guide to Transforming Your B2B Business. We look at the importance of customer reference programs, communities and social media, advisory boards, etc from an executive perspective. 

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