Forrester's Laura Ramos on the Summit on Customer Engagement
Posted by Bill Lee on October 28, 2009 at 02:25 PM
Forrester is showing increasing interest in B2B customer engagement efforts. Laura attended and presented last week at the Summit. One of her points is that customer engagement efforts lend themselves to persuasive ROI analysis: they can have important impacts on business performance, which can be measured. Here
Also, she provides an excellent overview of how our executive attendees at the Summit view these programs. Here
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