What Intel is Doing in Social Media
Rhett Livengood is presenting on how Intel is integrating its customer reference and customer advisory board programs into its social medial program. Btw, he's a musician who cut his first album when he was 17 years old - back when an album was a "record."
A few takeaways:
- When it comes to customer content that people use, video is king.
- Standard customer case studies contains content that people care about: but it obviously must be reformatted for social media.
- People want one click and 90 second or less videos.
- Key social media metrics: lead generation, brand impact, extent to which it is community driven
- Keep content fresh. Most of the views of content take place within the first 3 or 4 days.
- There are lots of valuable tracking tools out there, for free.
- You need a mobil version of your website.
ADVISORY BOARD: "CAB ONLINE"
- The idea is to go from "touching" advisory board members once or twice a year, to frequently.
- First, your site for your Board members must be secure, and simple.
- Use a blog platform, because it's familiar.
- You're looking for quality content -- true, C-level input. Assuring security is key to this.
- Rhett and his team drive commentary with an e-newsletter, content from the CAB meetings, minutes, updates -- all such communications drive them back to the site.