Official blog of Customer Reference ForumĀ®. Learn from our community of reference pracitioners

« How "Groundswell" Winner National Instruments Builds Customers for the Future | Main | The ROI of B2B Customer Engagement: Takeaways from the 2009 Summit »

What Intel is Doing in Social Media

Posted by Bill Lee on October 21, 2009 at 12:50 PM

Rhett Livengood is presenting on how Intel is integrating its customer reference and customer advisory board programs into its social medial program. Btw, he's a musician who cut his first album when he was 17 years old - back when an album was a "record."

A few takeaways:

CUSTOMER REFERENCES

  • When it comes to customer content that people use, video is king.
  • Standard customer case studies contains content that people care about: but it obviously must be reformatted for social media. 
  • People want one click and 90 second or less videos.
  • Key social media metrics: lead generation, brand impact, extent to which it is community driven
  • Keep content fresh. Most of the views of content take place within the first 3 or 4 days.
  • There are lots of valuable tracking tools out there, for free.
  • You need a mobil version of your website.

ADVISORY BOARD: "CAB ONLINE"

  • The idea is to go from "touching" advisory board members once or twice a year, to frequently.
  • First, your site for your Board members must be secure, and simple.
  • Use a blog platform, because it's familiar.
  • You're looking for quality content -- true, C-level input. Assuring security is key to this.
  • Rhett and his team drive commentary with an e-newsletter, content from the CAB meetings, minutes, updates -- all such communications drive them back to the site.

Reference Community Comments

Linking Sites