Reference Point

Rhett Livengood is presenting on how Intel is integrating its customer reference and customer advisory board programs into its social medial program. Btw, he's a musician who cut his first album when he was 17 years old - back when an album was a "record."

A few takeaways:

CUSTOMER REFERENCES

• When it comes to customer content that people use, video is king.
• Standard customer case studies contains content that people care about: but it obviously must be reformatted for social media. 
• People want one click and 90 second or less videos.
• Key social media metrics: lead generation, brand impact, extent to which it is community driven
• Keep content fresh. Most of the views of content take place within the first 3 or 4 days.
• There are lots of valuable tracking tools out there, for free.
• You need a mobil version of your website.

ADVISORY BOARD: "CAB ONLINE"

• The idea is to go from "touching" advisory board members once or twice a year, to frequently.
• First, your site for your Board members must be secure, and simple.
• Use a blog platform, because it's familiar.
• You're looking for quality content -- true, C-level input. Assuring security is key to this.
• Rhett and his team drive commentary with an e-newsletter, content from the CAB meetings, minutes, updates -- all such communications drive them back to the site.