Official blog of Customer Reference ForumĀ®. Learn from our community of reference pracitioners

« How Research Helps Red Hat Create Collateral that Sells | Main | Tips for Reference Managers on Setting and Achieving Goals for the New Year »

2010 Forum Update: Workshop on Creating Compelling Customer Video

Posted by Bill Lee on December 9, 2009 at 02:43 PM
This just in as we add to our lineup for the March Customer Reference Forum. With the rise of social media--and the decline of attention spans!--video is becoming an increasingly important tool for disseminating customer content. 

Diane Davidson with Cisco WebEx will lead a workshop on showing how to make a rapid and  successful move into video production, at the 2010 Customer Reference Forum, March 2-3 in Santa Clara, CA.

Attendees at the workshop will learn:

  • how to think through the issue of when video is likely to be more effective than traditional written and/or audio customer case studies.
  • how to think through nuts and bolts information such as development, costs, tools to use (from Flip cameras to high end), and much more  
  • How to analyze the options for video creation such as appropriate length (90 seconds, 3-4 minutes, 5-7 minutes, or longer)?
  • What production styles are appropriate and when (from Flip camera to high end)?
  • How do you manage factors such as costs, and video shelf life?
  • How do you determine what customers are good video candidates?    
  • Where do you publish your video beyond your corporate website?   
  • How do you justify the costs and get a reasonable to excellent return on your video investments?  

Diane will also demo an interactive tool that utilizes all types of customer assets (written, video, and audio) to educate and stimulate interest from prospects and customers. 

Reference Community Comments

Linking Sites