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2010 Customer Reference Forum: Update on Presenters

Posted by Bill Lee on January 25, 2010 at 02:56 PM

We've just added info on two more presentations on our event website: Here's the descriptions:

How Oracle Attracts Executive Customers Into Its Customer Reference Programs

by Julie Tung, Vice President, Global Customer Programs, Oracle. 

Julie will describe how Oracle attracts high-level decision makers into its customer reference program with a compelling value proposition. You’ll learn what executive customers want from you, how customer reference programs can play an important role in a broader customer engagement effort, how Julie and her team help sales get into better deals, and more. By the way, another sign of the importance Oracle places on its customer programs is it's Chief Customer Officer position, held by Jeb Dasteel, to whom Julie reports directly..

Just Getting Started: A Workshop for New Customer Reference Programs

led by Tami Andrews, Worldwide Customer Reference Manager, Dell

Just starting a customer reference program? Why reinvent the wheel? This year, the Just Getting Started workshop will be led by one of the most experienced reference pros in our community and a member of the Customer Reference Forum Advisory Board, Tami Andrews. She’s built or helped build reference programs at large companies like Compaq and HP, as well as startups like NetIQ. You’ll learn the key things to focus on in building your program, what common mistakes to avoid, how to build a reference pipeline, how to gain and keep executive support for your program, how to work effectively with sales and other stakeholders, and much more. Tami will also provide useful forms, templates, and other tools she’s found to be helpful and to help you get started.

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