SAS Features a High Profile Customer in its Advertising
While traveling recently I noticed a couple of ads by well known technology firm in airports.
The first ad (not pictured here, to protect the guilty:) was a mess. It tried to illustrate a technology problem that the firm says it can solve. The graphic was so confusing that I actuallly stopped on the concourse for a few minutes just to see if I could figure it out. I couldn't.
In contrast, check out this ad that was in the Providence, RI airport terminal. The fact that I noticed such an ad at all is notable; having just landed from a three hour flight I was pretty zoned out. Notice how simple it is, eye catching, and associates SAS with a prominent and successful customer reference. And it touts impact on the customers business--not features of SAS software.It doesn't try to explain the complex technology behind the solution. It just focuses on the simple, powerful impact on the customer's business. Good stuff.