Reference Point

Just added a new breakout presentation at the upcoming 2010 Customer Reference Forum, March 2-3, Santa Clara, CA (it will be posted on the Presenters page shortly).

The Tribalization of Business: The Art and Science of Building Successful B2B Communities

by Dean Hidalgo, Director of Industry and Customer Marketing, TIBCO and Francois Gossieaux, Partner, Beeline Labs

Based on the research project performed yearly by Deloitte and Beeline Labs, Dean and Francois will show what determines success for business communities and how to measure progress, along with tips on how best to incorporate customer references into the mix. One key finding is that there is little difference between what makes communities successful in B2B environments as opposed to B2C - because as Francois says "interactions happen between people, not between Bs and Bs or Bs and Cs." Results of the 2009 Tribalization of Business study will be made available to attendees free of charge.