Cisco WebEx's Diane Davidson and Intel's Rhett Livengood are putting together a strong workshop at next week's Customer REference Forum, for those interested in putting customer testimonials to the best use on the web. Here's a brief preview:
According to recent research by Eccolo Media:
- video is the 2d most influential collateral type for tech buyers.
- there was a 75% increase in the use of video by technology prospective buyers between 2008 and 2009.
- 80% of reference materials live on prospect/ buyers' desktops (including digital, video, audio, etc), and
- 80% of technology purchasers share material with each other . . .
Also, video is 50x better for getting high webpage rankings on Google than text is.
All of which means that video is increasingly popular with buyers and also highly viral.
So there is some of the data you can use to make the case for an increased video program. Diane and Rhett will show how to put that budget to the best use based on their firms' experiences.