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Transform Your Customer Reference Program: Summer Teleconference Series

Posted by Bill Lee on June 16, 2010 at 11:01 AM

I hope you can join us starting June 30 for our Summer Teleconference Series: Transforming Your Reference Program: Implementing Change That Creates Dramatic Impact. Does your reference program need to change what it's doing? Have a greater impact on business results? Leverage the Web more effectively?

You'll learn how four reference programs--at CA Technologies, Cisco, Qwest Communications and SAS Canada--are implementing critical changes and making big strides in the impact they're having on their businesses.

 In particular, you'll come away knowing how your peers:

- Identify, prioritize and focus on high-impact new initiatives.

- Figure out what they can STOP doing in order to free up time for such initiatives.

- Energize - or re-energize if needed - their teams.

--Blast through inertia and overcome roadblocks to implementation.

- Cultivate support from sales, marketing and senior stakeholders.

- Achieve closer alignment of their programs with firm strategy.

- Establish metrics and program milestones.

- Expand the perceived significance of their program and impact of their references.

For more information

To register. (Please note that attendees at the 2010  Customer Reference Forum or 2009 Summit on Customer Engagement receive a 30% discount.)

Btw, if you can't join us for one or more teleconferences due to a scheduling issue, no problem. We'll provide free downloads to those who register.



To turbocharge your reference program change initiative, check out our Onsite Workshops: Building a Just in Time Reference Program and Bringing Customers Into Your Social Media and Demand Generation Efforts. We're offering a summer discount of 15% good until August 15.

For more information.



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