Tom Wong of Salesforce.com to Keynote the 2011 Summit
I'm thrilled to announce that Tom Wong, one of the most creative as well as accomplished marketing executives I've encountered--and mastermind of Dreamforce, SFDC's hugely successful customer conference--will be keynoting the 2011 Summit on Customer Engagement. This is breaking news--we don't yet have his abstract up on the Website yet, so here's a sneak peek:
Game Changing Customer Engagement in the Age of Facebook
by Tom Wong, Vice President, Dreamforce, Customer Marketing Programs (aka Customer Mojo), Salesforce.com
Tom will show how Salesforce.com has built one of the most successful companies in Silicon Valley in the last ten years with a game-changing focus on customer engagement. The firm was built from the ground up on the concept of developing passionate customer evangelists and letting them do a major part of the marketing for SFDC in everything from its famed live City Tour events, robust customer reference program, online user groups, and its yearly conference Dreamforce. Tom will share leading-edge social media insights, such as how his team has deployed a Facebook-like customer interface that SFDC credits for exponential growth of the firm’s annual conference Dreamforce even through the last two years of recession.