Official blog of Customer Reference ForumĀ®. Learn from our community of reference pracitioners

« Pardon My Piling On Netflix | Main | Employees Are From Mars, Customers Are From Venus »

2012 Summit on Customer Engagement: Early Registration is Open

Posted by Bill Lee on September 22, 2011 at 09:53 AM

Early registration is now open for the 2012 Summit on Customer Engagement. Take advantage of the early reg discount (good until October 15).   

Our theme: The Decade of Customer Advocacy  

Like demand generation in the 2000s, customer advocacy in the 2010s will experience rapidly growing budgets and visibility. We'll prepare you for the coming explosion.  

Who should come?

Executives, managers and staff who want to become the best at leveraging customers more effectively in sales, marketing and social media programs. Expect topics like: customer advocacy, customer engagement strategy, community marketing and social media, customer reference programs, executive forums and more.

Newest Initiative: Workshops to Develop Vital Skill Sets

 By popular demand from our community, we're instituting deeper dive Workshops at this years Summit, that will provide essential skill sets that customer-reference and -engagement professionals need, along with checklists, templates and other resources allowing them to implement those skills right away.

Stay tuned. We'll announce these shortly.

Just Getting Started With a Customer Advocacy or Reference Program?

We'll have a special workshop just for you.

Today's Featured Presentation: Using Social Media to Fill the Advocate Pipeline

Emilie Kopp, Customer Advocacy Program Manager at National Instruments, will show us how NI uses social listening tools to seek out and identify champions and advocates in NI's community and social spaces.

See more presentations

Keynote Speaker: Stay Tuned

Also stay tuned for upcoming announcements on our exciting keynote speaker, workshops, additional presentations and more.

See you at the Summit!



2012  Summit on Customer Engagement

February 28-29, San Mateo, CA






Reference Community Comments

Linking Sites