I'm delighted to announce that Scott Olrich, names as one of the top 10 CMOs in the US, will be keynoting the 2012 Summit on Customer Engagement.
In his presentation, From Zero to Hero: How Customer Advocacy Ignited Growth at Responsys, Scott will explain how the company reignited itself and generated rapid growth with the help of its customers.
Over the last four years, Responsys has grown at a compound rate of 42% per year (CAGR) based on a strategy of customer engagement and advocacy, attracting marquee customers like Southwest Airlines, UnitedHealthcare, LEGO, Deutsche Lufthansa, Lands' End, and Newegg. One key to the expansion was Responsys' customer communities -- you'll learn how Scott and his team built and engaged with them, and how they contributed to explosive business growth. He'll also show how Responsys attracts its marquee enterprise customers, how they engage with them in powerful co-marketing efforts, and integrates them its digital marketing and social media strategy.
Scott is responsible for Responsys’ go-to-market and sales strategies, and leads the strategic direction for all of the company’s marketing products and services. A revolutionary who views marketing as a competitive weapon, Scott has more than 15 years of experience in the Internet, ASP, and consulting environments as a strategist, marketer, and high-impact executive. In 2010 Scott was recognized by The CMO Institute as one of the top 10 CMOs in the country