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Intel to Present On How Customer Engagement Built Its Online Sales Channel

Posted by Bill Lee on December 6, 2011 at 09:28 AM

From the Press Release; Dec. 6,2011; San Mateo, CA

Update on presentations at the 2012 Summit on Customer Engagement

Rhett Livengood, Director, WW B2B Customer Engagement, will show how Intel's B2B customer engagement team, working with sales, built a new B2B online revenue channel for Intel. 

Livengood will show how he and his team integrated three key customer advocacy programs--the Intel customer reference program, Customer Advisory Boards (CABs), and online marketing and community efforts--into an online sales process and capability. He'll cover critical related topics such as e-nurturing, integrating the new sales channel with Intel's Customer Relationship Management system, customer pipeline development and management, building online sales capability and how to integrate with corporate marketing programs and the existing B2B sales force. 

The Summit on Customer Engagement will take place February 28-29, 2012 in San Mateo, CA. For more information, please contact Bill Lee, bill@customerreferenceforum.com 

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