Reference Point

Update: another a new presentation for the 2012 Summit on Customer Engagement:     

Linking Customer Success and High Frequency Lead Generation  

The advent of marketing automation has meant fast paced campaigns. Prospects are now savvier and want to hear from customers not vendors. Which means that customer advocacy, product marketing, and demand generation are joined at the hip. Andrew Sevillia, Sr. Customer Marketing Manager at NetSuite  show how the firm on-boards customers, segments and reports on them, meets demand generation needs from campaign owners, and ensures that customers are satisfied and gain reciprocal benefits from the program. You'll leave this session, with tips on how not to burnout your customers, and not get burned out yourself