EMC plus Workshops on "Gamification" and "Finding Fanatics"
Updates from the 2012 Summit on Customer Engagement:
THIS WEEK'S FEATURED PRESENTATIONS
FIRESIDE CHAT: The Future of Social Media and Customer Reference Programs, A Conversation With Sean O'Driscoll and Bill Lee
Sean is arguably the most knowledgeable expert in the world about social media and customer advocacy. He and Bill will discuss the future of customer reference programs given the seismic changes that social media is creating in sales and marketing.
Getting a Small Reference Team to Achieve Big Goals, by Marie Ross, Customer Marketing Manager, EMC
You'll learn how to not only "do more with less" but make it into an art form. You'll see how EMC developed a Hub and Spoke model in 2011, allowing a small reference team to support numerous major initiatives and business units.
EARLY REGISTRATION IS STILL OPEN
TWO NEW SKILLS-BUILDING WORKSHOPS ANNOUNCED
HOT TOPIC: Using the Principles of Gamification to Maximize Reference Engagement in Demand Generation, led by Mark Ogan, Influitive with TBA
Finding the Fanatics: Keeping the Reference Pipeline Filled led by Robin Hamilton, inEvidence and Caroline Thomas, Metia with Melissa Mertl, Global Customer Reference Program Manager, Juniper Networks
More information on presenters.