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EMC plus Workshops on "Gamification" and "Finding Fanatics"

Posted by Bill Lee on January 11, 2012 at 04:45 PM

Updates from the 2012 Summit on Customer Engagement:  


 FIRESIDE CHAT: The Future of Social Media and Customer Reference Programs, A Conversation With Sean O'Driscoll and Bill Lee

 Sean is arguably the most knowledgeable expert in the world about social media and customer advocacy. He and Bill will discuss the future of customer reference programs given the seismic changes that social media is creating in sales and marketing. 

 Getting a Small Reference Team to Achieve Big Goals, by Marie Ross, Customer Marketing Manager, EMC

You'll learn how to not only "do more with less" but make it into an art form. You'll see how EMC developed a Hub and Spoke model in 2011, allowing a small reference team to support numerous major initiatives and business units.


The early registration discount, is still open, so there is still time to take advantage of that.  


HOT TOPIC: Using the Principles of Gamification to Maximize Reference Engagement in Demand Generation, led by Mark Ogan, Influitive with TBA

Finding the Fanatics: Keeping the Reference Pipeline Filled led by Robin Hamilton, inEvidence and Caroline Thomas, Metia with Melissa Mertl, Global Customer Reference Program Manager, Juniper Networks

More information on presenters


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