BREAKING NEWS from the 2012 SUMMIT ON CUSTOMER ENGAGEMENT
We're about to add a panel tentatively called Why We Advocate, with three MVP customers from Salesforce.com. Salesforce.com is, of course, justly famous for building a billion dollar business in a decade on a foundation of customer engagement and advocacy. Attendees will learn--straight from the horses' mouths so to speak--what it takes to attract passionate customer advocates and what sorts of things they're willing to do for you in return. Stay tuned for more as we finalize details.
THIS WEEK'S FEATURED PRESENTATIONS
-- FIRESIDE CHAT: The Future of Social Media and Customer Reference Programs;
A Conversation With Sean O'Driscoll and Bill Lee
Sean is arguably the most knowledgeable expert in the world about social media and customer advocacy. He and Bill will discuss the future of customer reference programs given the seismic changes that social media is creating in sales and marketing.
-- Getting a Small Reference Team to Achieve Big Goals;
by Marie Ross, Customer Marketing Manager, EMC
You'll learn how to not only "do more with less" but make it into an art form. You'll see how EMC developed a Hub and Spoke model in 2011, allowing a small reference team to support numerous major initiatives and business units.
EARLY REGISTRATION IS STILL OPEN
The early registration discount, is still open, so there is still time to take advantage of that.
IF YOU'RE ONLY ATTENDING ONE CONFERENCE THIS YEAR:
7 Reasons Why Reference Pros Should Attend the Summit
**** COMMENTS FROM THE 2011 SUMMIT
I enjoyed the networking opportunity and learning how my peers address the same challenges I am faced with. I came out with many good ideas I can readily implement.
Ignacio Lalana, Reference Program Manager, EMC Corporation
The ability to network with peers was as important (maybe even a little more) as the presentations.
Heidi Gilmore, Customer Reference Manager, MathWorks
I say this every time - it's the networking! It's great to be able to meet with peers and colleagues and exchange ideas.
Tami Andrews, Voice of the Customer Reference Mgr, Dell, Inc.
TWO NEW SKILLS-BUILDING WORKSHOPS ANNOUNCED
- HOT TOPIC: Using the Principles of Gamification to Maximize Reference Engagement in Demand Generation
led by Mark Ogan, Influitive with TBA
- FINDING THE FANATICS: Keeping the Reference Pipeline Filled
led by Robin Hamilton, inEvidence and Caroline Thomas, Metia, with Melissa Mertl, Global Customer Reference Program Manager, Juniper Networks
OTHER FEATURED PRESENTATIONS
- KEYNOTE: From Zero to Hero: How Customer Advocacy Ignited Growth at Responsys
by Scott Olrich, Chief Marketing and Sales Officer, Responsys
Learn how one of the top 10 CMOs in the US spurred the growth of his firm at a compound rate of 42% per year (CAGR) based on a strategy of customer engagement and advocacy, attracting marquee customers like Southwest Airlines, UnitedHealthcare, LEGO, Deutsche Lufthansa, Lands' End, and Newegg.
- How Customer Engagement Built a New Online B2B Sales Channel at Intel
by Rhett Livengood, Director, WW B2B Customer Engagement, Intel Corporation
- How salesforce.com is Building an Army of Advocates
by Erica Kuhl, Community & Social Media Manager, salesforce.com
- Linking Customer Success and High Frequency Lead Generation
by Andrew Sevillia, Sr. Customer Marketing Manager, NetSuite
See you at the Summit!