Reference Point

Breaking News from the 2012 Summit on Customer Engagement:

- Sean O'Driscoll to present. Sean built Microsoft's vaunted customer MVP program, co-chairs the Word of Mouth Marketing Association, founded Ants Eye View, and is regarded as one of the world's top experts on social media and customer advocacy. He'll talk about the role customer reference programs will play in the new world of social media. Stay tuned on this.

Along with our keynote by Top 10 CMO Scott Olrich, plus our deep dive Workshops, this will be out strongest Summit yet in terms of rich learning experiences.   

- Registrations are well ahead of last year's Summit. So please do register at your earliest convenience. The early registration discount, is still open, so there is still time to take advantage of that.  

- Two Workshops announced. By popular demand from our community and the Customer Reference Forum Advisory Board, we're instituting four deep-dive Workshops at the Summit.   

The Workshops will provide essential skill sets, tools, templates and other resources that customer reference professionals need to run state of the art programs in this rapidly changing field. They'll also provide a way for our community to gain access to the deep expertise our long term sponsors have accumulated--most of whom have worked with a huge variety of reference programs over the course of many years.   Here are the first two Workshops. We'll announce the second pair later this month. 

Creating a Roadmap to Take Your Reference Program to the Next Level

led by David Sroka and Darren Smith, Point of Referencewith Brenda Van der Steen, Marketing Manager, CenturyLink  

Communicating Program Effectiveness to Leadership

led by Amir Hartman, Mainstay Partners and Eric Larson, ProjectLinewith Tami Andrews, Customer Reference Manager, Dell