Official blog of Customer Reference Forum®. Learn from our community of reference pracitioners

« Customer Reference Programs and New Marketing | Main | Why Customer Reference Programs Are (or Should Be) Critical to Customer Advocacy »

Update on the 2013 Summit

Posted by Bill Lee on December 7, 2012 at 08:55 AM

We've just added three new breakout presentations at the 2013 Summit on Customer Engagement (March 5-6, Redwood City, CA). Pretty exciting stuff. Notive the level of executives who are participating.

Participants who register now can ensure a spot with a limited-time $200 discount.

 The new presentations include:

 Creating Apple-Like Customer References and Advocates by Rob Meinhardt, Founder and CEO, KACE (acquired by Dell)

 Aligning Customer Reference Programs with Corporate Strategy by Abby Atkinson, Senior Director, Infor Ambassador Reference Program, Infor

 Measuring—and Increasing—the Full Value of Brand Advocate Programs by Deena Zenyk, Marketing Manager, Customer Advocacy Programs, SMART Technologies 

As a reminder, keynoters at the 2013 Summit include: 

  • Chuck Ball, Senior Vice President of Health Systems, AmerisourceBergen
  • Sean Geehan, Author, The B2B Executive Playbook
  • Lisa Arthur, Chief Marketing Officer, Aprimo, and
  • Katharyn White, Vice President, Marketing, IBM Global Business Services

 


Reference Community Comments

Linking Sites